Firstly my music magazine 'Impact' is aimed at mainly women aged 15-25. Even though this is a large age gap to fill I decided this because as my magazine is mainly aimed towards women rather than men, so to widen my audience I could extend the age range. From this age range I know that from around 15-21 most of my audience will still be in school, college, and university, meaning that none of these ages will have full time jobs with a stable cash flow. However, the majority of people at these ages may have a part time job in retail, restaurants, supermarkets, small shops etc. These jobs are usually on a 0 hour contract so their income, whether they are paid each month or each weak, changes depending on how many hours they have worked. As well as this these jobs aren't stable and you are able to leave or be fired at any point. This shows that the younger part of my audience may not have lots of money for spending on extra things like magazines when they only have part time jobs, or may even still just be in school, and for this reason I have made my magazine £2.99 as this is still affordable for someone who doesn't have a lot of spare money. For the other part of my audience around 22-25, these women are still young but may be at a different point in their life. They may have left university and now have found a stable job, and this job could be anything like a teacher, nurse, in fashion etc. however the type of person I believe to be my audience will still be sociable, fun and outgoing.
My audience of 15-21 will most likely either still be living at home, or university accommodation or sharing a house at uni. All these places suggest that they will not have huge houses for themselves but will have a small amount of space of their own like there bedroom. For the people still living at home or in a sharing house they may have customised their room to make it to their taste, it may be quite organised and stylish as I believe my audience will take pride in things that they own, and as my audience are girls it is more likely that they will be organised, tidy and stylish as stereotypically men aren't the organised, stylish type. However, for my audience that live in student accommodation, they may not have the room to style out there living space as usually student accommodation isn't the largest of places, but they may still keep an organised room. For my audience past university or at that age, they may move back home which is a common thing to do due to student loans and they may not be able to afford a house/flat. However, some people at this age may have small house/flat as a starting point for their life.
My audience would most likely be quite fashionable, as young girls usually take a lot of care of themselves and enjoy looking good. As they are still in school/universities/part time jobs etc. they probably won't be able to afford high end fashion so would most likely shop at places like Topshop, H&M, New Look, Urban Outfitters, River Island etc. However, depending on how much money people have or for special occasions, my audience may buy the occasional high end fashion product, such as a dress, sunglasses, shoes etc. Another part of my audience that will be a large part of their life will be music, particularly R&B. If my audience are at home listening to music then they may use their computer/laptop, which includes all types of ways that they are able to listen to music such as youtube, apple music, iTunes, spotify, sound cloud. When my audience are out they would probably listen to their music the same way but using their phone and headphones, but they will be more likely to use the other ways rather than youtube as this requires you to have access to the internet and keep the app open whilst using it, which isn't the easiest way to listen to music whilst out.
I believe that as my audience are still young, they will still have lots of time for socialising and going out. As my audience are both women and young, I believe they may be interested in going to the cinema, going out for meals, going shopping, going round to friends houses, clubbing etc. They will want to enjoy their social life and enjoy their life whilst they are still young and don't have big responsibilities to worry about. Whilst they are enjoying their youth, they are most likely to spend money on things like social outings, fashion and make up (considering my audience are girls, they will probably spend quite a bit of there money on this) etc. If they are at university they may need to pay for loans, accommodation, food as well as all the other things they would buy.
On the JICNAR my audience are most likely to be either group E which are "unskilled" casual workers, depending on state benefits or students or group D that are "partly skilled" semi or unskilled
manual workers.
JICNAR Scale
Group A (Professionals)
Upper middle class e.g. Barrister, Doctors, Executives
Group B (Managerial)
Middle class e.g. Bank managers, Teachers
Group C1 (Non-Manual)
Lower middle class, white collar workers e.g. Office workers
Group C2 (Manual)
Skilled working class, blue collar workers e.g. Car mechanic, Machine operators, Construction workers
Group D (Partly Skilled)
Semi or unskilled manual workers e.g. Assembly line worker
Group E
Casual workers, dependent on state benefits, students
