Audience Feedback on Masthead Designs

This is the feedback from my questionnaire of masthead designs. The first question 'Which masthead design would suit a music magazine best' resulted in design 1 and 5 being the favourites, which are 'Impact and Rhythm'. Both of these designs are quite plain and simple but also rememberable, this may be why they were both picked as best for a music magazine because it is important to have a bold masthead which the audience would remember and instantly recognise.

The second question on my questionnaire was 'What colour scheme on the mastheads looks the best' which again resulted in both design 1 and 5 being the most picked, however design 1 was the ultimate favourite. Design 1 has a colour scheme of black fading into red, this could have been picked the most due to it being bold and attractive but also how red and black can attract audiences of both men and women. Then design 5 was the second most favourite, and the colour scheme is grey fading into white. This again could attract audiences of both men and women, which may be why it was picked over designs 2, 3 and 4 which are all purple and pink, more designed for a women audience.

The third question was 'Which font do you prefer for the masthead'. The most chosen design for this was design 3 which is a block text, making it look individual and but also quite suited for a music magazine. The other designs chosen in the questionnaire were design 4 and 5 that both had the same amount of people pick them as being their favourite font. Design 4 is quite a common type of masthead being typical bubble writing, this will always look good on a music magazine cover as it will be bold and will stand out. Also design 5 is a plain small bubble writing which would suit many kinds of music magazine covers.

The final question was 'What colour scheme do you think best suits a magazine'. The clear favourite for this question was colour scheme 1 with all answers going towards this. The colour scheme on design 1 is black fading into red. This could have been chosen as the favourite due to red and black being colours that would attract all genders. Also the red and black could have been picked as the favourite due to red having a lot of connotations that go along with it, and people choosing this colour scheme may be choosing it due to the connotations that they associate with the colour red.

Questionnaire

https://www.surveymonkey.co.uk/r/3KS72CX

This is my questionnaire on my masthead ideas. The point of this questionnaire is that it will help me decide on my final masthead ideas depending on what the audience want.

November Feedback

This is my feedback from the last month of my work. I have understood the improvements that I need to make, like improving my descriptions by adding the reason behind my blog posts. But I will continue to use new technologies for my blog posts and continue to reach 'proficient' for my work. However, I will aim to get excellent in more blog posts and hopefully raise my grade.

House Style - Colour Schemes and Mastheads

Colour Scheme Ideas:











Usually on magazine covers there will be a chosen colour scheme that is carried on throughout the front cover and the magazine. The colour scheme should be eye catching and bold as this will attract and entice the most amount of people to the magazine. Also the colour scheme can almost determine what audience you are attracting e.g. if a magazine cover was predominantly pink, this could suggest that the magazines audience are girls.

Masthead Ideas:

I believe that this masthead would go well on a music magazine cover because firstly it does not specifically target a certain gender, by doing this it can widen my audience. Even though my magazine is aimed more towards women, if it is also attracting a male audience it wouldn't be a problem as the magazine will be doing well. I also think this magazine would suit a music magazine because the colours I have used are bold, and make an 'impact', and this is showing what the music magazine is doing, making an impact. 

This masthead is fun and less series than the first. Using a masthead like this on a music magazine can change the feel of what the magazine is putting across, this can work to your benefit and attract a larger audience as it is giving off a happy feel which is what an audience may want rather than it being serious. The colour scheme that i have used here again can attract either gender audience, however mainly women as purple is usually related to this gender.

This masthead would suit a music magazine as the font is edgy and different and would stand out on a front cover, this is the main idea of a magazine to stand out and attract the customer and draw them in. As well as this on my research for the different masthead designs, this design got voted most for the font which would most suit a magazine. I believe the reason why this got voted to be the favorite is because it is not boring and 

Also on magazine covers there will always be a large masthead, usually at the top of the page. This is one of the ways that the magazine will get most of it's recognition, which is why its important to have a memorable masthead name and design. Sometimes when a magazine brand is established and so recognizable, the main image is used over the masthead, but the audience will still know the brand.

House Style

  
The house style involves the masthead, colour scheme, the positioning of the masthead, positioning of the main image, location of bar code etc. It is where a magazine uses similar layouts and structures throughout their different magazines so that it makes all magazines recognizable to the audience. This is suggested as most magazines will have their mastheads partially covered, this shows that it is already an established, recognizable brand and the audience will still be able to know.

Genre

R&B

Jerry Wexler was a music journalist, record producer and he also worked for Billboard magazine in 1948. He was the person to come up with the term 'Rhythm and Blues' or 'R&B'. Rhythm and Blues replaced the old term 'Race Music' which was used within the black community but was soon deemed offensive. Usually in this genre, R&B is popular African-American music that began around the 1940's. It can be said that R&B is inspired by the already established music genres such as Jazz, Gospel and Blues. Rhythm and Blues can be said to be inspired by gospel and religious ways from the African churches, especially in the southern and mid western regions of the United States. Church members were always told and encouraged to express themselves and freely show their faiths. This gave people the ability to express themselves and personal experiences in songs and melodies of the rhythm and blues style. However, R&B has changed over the years and by the time it had got the year 2000 it was completely different. R&B and hip hop had merged so much that the only way of being able to tell the to types of genres apart was whether the vocals were rapped or sung. And as well as this, R&B artists made the move to being solo artists rather than in groups as the 2000's progressed. For example Beyonce who was once in the group 'Destiny's Child'.

      

Initial Ideas

This is a presentation which I have done on google slide. On this it shows different music genres, what a niche audience is and what genre I am interested in.

Music Magazine Evaluation

Music Magazine Cover Analysis

This is my second music magazine cover analysis. I have used the structure of using denotations, connotations, media language and key concepts. I have also analysed the masthead, cover lines, the main image, anchorage text and the colour scheme.