I recently did a survey to my target audience of 15-25 year old's to ask which price would be suitable for my music magazine so that my audience would not find it too expensive. The results I have come out with are that 75% of people who answered said that £2.99 is the right price for me to use for my magazine, but 25% said £1.99. From these resulted I have decided to price my magazine at £2.99 as it best suits my target audience.
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